Research

 

For this project my group is making a music video for the song Exhibit C by Jay Electronical. The music videos created by Jay Electronical was to inspired people not to steal. In these music videos the actors always wear attire fit to the occasion such as business suits or a butchers outfit while in the workplace. However the outfits always have a trendy style to them that makes a pop culture statement. The music videos often feature props similar to the workplace or items that agree with the title of the video, for example in the payphone music video a payphone is prominently featured as the medium of communication. Other common props include drinks and party games that are used to represent the effects of party culture on relationships. The main characters are always made to look clean and in shape to make them physically appealing to the main stream audience. The characters does change as the story progresses throughout the music videos as they either release their true emotion or are reacting to an event. The music in these videos are always higher tempo songs which is shown in the music videos fast and interruption-less storytelling. Conventions and Codes These videos appeal pathologically through the exaggeration yet relatability of their videos. This is most prominently featured in the circumstances of the videos having high budget CGI and unrealistically crazy scenarios while still conveying the relatable message of the desire to be loved. Music videos created by Jay Electronical always present Jay Electronical as the main character because of his popularity. These music videos manipulate existing clout to garner more attention. Use models as potential lovers to show that even the most "pretty" undergo the same lust for love.